How Does A Local Business Listing Benefit SEO?


The Effect A Business Listing Has On SERP’s


A local business listing can play an essential role in directing referral traffic to your website and supporting your SEO campaign, especially at a local level.


Search engines like Google and Bing analyze textual web search queries as well as the sites that provide the most detailed answer to them, and a listing website like Bright Local is the basis on which you get your site listed without being edited by a person.


Even though some local small business directory websites can help increase exposure for your business, they do not necessarily benefit rankings in the SERPs.






Why You Should Use A Listing Website For SEO

As an entrepreneur, it is vital to consider directories not as a means of increasing the ranking of your website, but as part of your marketing strategy.

There are small business owners that will create a free business listing in a directory to attract new local customers.


Search engine optimizing your business website content in such a way that search engines find it useful and place it high up in relevant search results is essential.


Online directory listings are a great platform to compliment your local business. A lot of potential customers find their way to local businesses via local directories due to their proximity to the community.





Why Your NAP Should Be Accurate Across The Web

Your company’s NAP (name, address, phone number)  must be consistent across all online directories and websites.


Whether it’s a local listing service or a review website, you don’t want to confuse your customers by having different information for the same business location.


When a potential customer discovers your business online, one of the first things they will look for is your company listing on sites like Google and Facebook, which usually pop up high in related searches.


Before a customer can visit your establishment, they need to know your business name, the location, and contact info.







Top 5 Local Business Directory Websites

You can find your information and claim your listing across many local small business citation platforms.


Below is a list of local business websites you can use to list your brick and mortar to increase your web presence and acquire new customers.


1. Neighborhoodeals
Neighborhoodeals is a local business directory and coupon website that lets visitors search and save with coupon deals for restaurants, retail stores, auto care, salons, professional services & more and offer local delivery from the store to your door in as little as 1 hour.


2. Facebook
Facebook introduced its local business directory in 2018 that allows users to connect with local businesses in their area.


3. Google My Business
Google Mt Business is a free directory for small biz owners to manage their online presence across Google Search and Google Maps.


4. Yelp is a website and mobile app that publish reviews by “customers” who have visited local businesses.


5. Better Business Bureau
The Better Business Bureau (BBB) is a website that seeks to improve trust between consumers and businesses by encouraging businesses to adhere to ethical codes of conduct.

Overall, adding your small business to an online directory will help you create a more comprehensive and effective online presence.